Essay on Advertising Good or Bad

The purpose of advertising is to promote the sale of commodity or to spread or contradict an idea. In ancient times public criers carried out advertising. The printing press was invented in the 15th century. Since then printed advertisement have been common during the first half of this century three more media of public information and amusement came into being. These are cinema, radio, and television Newspapers, magazines, pamphlets and handbills carry written information to their readers. Radio employs sound. Cinema and television appeal to the ear' as well as 'to the eye. All these media have proved to be extremely effective means of promoting sales or spreading ideas.
Some people feel that advertising increases the prices of commodities advertised.

Writers are employed to write out slogans and scripts for advertisements. Artists and actors are involved in the preparation of film-reels and filmstrips. The scripts are published in newspapers and magazines and spoken over the commercial radio net-works. The films are shown in cinema-halls and on the commercial television network. All these persons and organizations have to pay for their services. The money paid to them will no doubt be added to the total costs of production before the sale prices are fixed. But it is overlooked that by increasing the demand for a commodity, advertising makes it possible to produce the commodity in a very large quantity. Thus the cost of production per unit is lowered, and so does the sale price.

Another complaint generally heard against advertising is that it leaves the people no choice in purchasing the goods they need. Having heard and read of a commodity again and again they tend to ignore other commodities even if they are better. This charge should be true if all newspapers and other advertising media in any country belonged to one particular party and that party did not allow any goods other than its own to be advertised through them. So long as all manufacturers of goods are free to advertise their commodities, there is no fear of anybody monopolizing the market merely by advertising his goods Further, it should be appreciated that the consumers do understand the tricks employed by advertisers. They cannot be misled so easily as some people think.

Advertising makes our daily newspapers and periodicals cheaper for us. But for the income from advertisements, no newspapers would cost a mere 15 cents to their readers. Similarly the quality of radio broadcasts and television programs owes itself to advertising. To make advertising effective, as many people as possible must be attracted to listen or view these programs, as the case may be. Therefore they have to be of a high quality.

Advertising is useful to all concerned but if there is any fear of its miss-leading the consumers they should form their own association, which through daily or weekly publications, should give objective information on all goods of daily consumption.

Short Essay on Vocational Education

We have inherited our present educational system from our former masters, who needed only clerks and produced them. The result of following the same system after our masters have gone, continues to produce clerks who are now not needed in such a number. Consequently, we are faced with the acute problem of unemployment’s and to provide employment to all these graduates and post graduate is impossible. That is why in every house one or more unemployed graduates can be found. This unemployment is to be get crimes and hence the lawlessness and crimes are on the increase.
It is high time that the recognition to the need of vocational education is given. If started in earnest from school level and continued up to university, the problem of unemployment may be solved to a great extent and those who do riot get job may become self employed.

Our country is in the process of development. Industrialization of the country demands skilled labour, craftsmen, technicians and engineers. To meet the future demand the ministry of education should chalk out a programme to introduce vocational education at the school level.

It is sad that in the presence of polytechnic institutes, vocational education is not considered necessary at school level. But the fact is that these polytechnic institutes arc wasting energy and money. The teachers are mostly those who have passed examination of Diploma Associate They conic in the class and dictate notes from their notebooks which most of the students are unable to follow.

The practical side remains almost nil. In institute where there arc machines for practical work, they are never used and gel rusted. In the examine the students resort to copying from their notes and pass the examination with flying colours. In the practical examination, the examiner is himself ignorant so all the students arc asked oral questions. The result is that those who gel the diploma in a trade remain as ignorant and raw as they were at the time of admission.
What has been said above is no conjecture but is fact. In my family there are many such diploma holders and all of them know nothing about their trades. The government should review the scheme and arrange to provide able and experienced teachers in polytechnic institutes and should arrange for thorough practical training.

For practical training the students should be sent to factories, mills and works hops etc. Arrangements for practical training of these students may be made with those factories, mills and workshops and an expert of the trade is deputed to take their practical examination.

It is regrettable that industrialists in Pakistan prefer uneducated and untrained persons to those who are educated. This is because they have to pay less salary to these untrained and uneducated men. I know a man who was a first class Diploma Holder in electricity. He was employed as a labour in a mill on daily wages.

This tendency of not recognizing the need of trained technical hands, only with a view to saving money and becoming richer and richer is also a cause of discouragement to the boys to take technical education.

In nearly all the countries, technical education is given due importance. They have an elaborate scheme to get their students trained thoroughly. They also send their brilliant students abroad for specialized training.

Essay on Olympic Games Good or Bad

It cannot be denied that the Olympic Games have contributed tremendously to physical fitness and sportsmanship of young people throughout the world. To be chosen to represent his nation, an athlete or player hast to compete at many levels-towns, district, state, and national. In every one of these meet hundreds and thousands of athletes and players take part.

The athletes and players taking part in the Olympic Games are not housed in hotels or private homes. They stay together at an e3pecially-erected 'Olympic Village'. Here they mix freely for as long as sixteen days. The number of contestants has risen steadily since the first games held in 1896. Then 285 contestants, none of them women, represented 13 countries in Athens. At the 1960 Rome Olympic there were 5,902 contestants, including 651 women, from 83 countries. Thus the Olympic Games are capable of creating international good will and understanding even better than the United Nations organization.

Sadly enough, it is true that international rivalries do exist at Olympic Villages. The contacts between the athletes from nations normally opposed to each other are artificial, if not absent altogether. The organizations don't recognize international competition or award any points to any nation.

Athletes and teams win or lose individually and not as representatives of their nation. Yet some contestants feel so strongly about their national prestige that they adopt all unfair means to win their events. One has only to watch a hockey match between India and Pakistan to be convinced that international jealousy is very much there at the Olympic Games. The Olympic Games have in recent years become the venues of defection of athletes from certain other countries.
Though the games are considered to be independent of all governmental control, in effect they are not so. The national Olympic organization of every country depends on its governments have very effectively interfered with the conduct of the games.

Another point against the Olympic Games is that they expose the poverty of certain nations. If, they cannot afford to take part in the Games, cannot afford to send in a large contingent, or cannot host the Games if invited to do so, the radio and the press all over the world harp on their poverty. Often, these nations, merely for the sake of prestige, have to spend money, on financing the trips of their sportsmen, though it is needed much more urgently at home.

Thus, it will be seen, the Olympic Games are good if they are conducted in the proper spirit of sports. But as mere means of political display they will not only lead to waste of funds, but will harm the understanding and goodwill already existing between nations.

Essay on My Best friend

A real friend is hard to find. In fact every body who shakes hands with me or courts me with a smile or an embrace is not a friend in the real sense. He may be merely an acquaintance or sonic thing more. To be a friend there must be present some essential qualities in a person. He must be selfless, sincere and loving. He must never desert his friends under odd circumstances and must be ready to help his friend through thick and thin. He must be very frank and always ready to tell his friend the defects he has.

I am very fortunate to have a real friend at the school. Lean, tall and active, he has a lovely personality and charming manners. He is of my age and the son of a petty shopkeeper. His name is iftikhar. He lives in a modest house not far away from my home.

I have been knowing lftikhar since I was a boy. We had played together as small boys and have begun to like each other since. As fortune may have it we were admitted in the same school and the same class. Known as he was already to me. We cultivated liking for each other and soon became much attached.

Sober, good looking, and energetic, Iftikhar is a little taller than I. He has bright black eyes and a beautifully shaped nose. He is as attractive in his manners as in his appearance. Everyone who meets him desires to make him his friend.

lftikhar is sincere honest and faithful. Always, with a smile on his face and with a charm in his speech, he is ready to help me, to console me, to guide me and to show me the right path. I can never forget those days when I was bedridden due to jaundice and it was he who sat by my bed in a chair talking to me, consoling me, and nursing me. He refused to go home during the days I was ill. His presence was a source of great consolation and hope.

Intelligent, resolute and diligent as lftikhar is, he is one of the most brilliant students of my class. He studies for hours every day and urges me to study with him. He is very good at English and mathematics and helps me a lot in my studies. In fact, it is through his efforts that I have also become a good student.

One of the things, I love Iftikhar for, is his concern for me. If I do some thing wrong he points it out frankly. If I am ever seen with a bad boy, lftikhar takes it seriously and refuses to talk to mc unless I promise not to mix with notorious boys.

Iftikhar is neither proud of his knowledge nor ashamed of his poverty. Poverty, to him, is an outstanding characteristic of the House of our Holy Prophet. He is determined to be a self made man. He is religious and never misses a single prayer even in cold weather. He helps his father in his small business and takes care of his younger brother and sisters. He, sometimes, helps his mother in domestic work. And as far as I am concerned, I wonder what would have become of me without him.

Essay on My Ideal friend

A real friend is hard to find. In fact every body who shakes hands with me or courts me with a smile or an embrace is not a friend in the real sense. He may be merely an acquaintance or sonic thing more. To be a friend there must be present some essential qualities in a person. He must be selfless, sincere and loving. He must never desert his friends under odd circumstances and must be ready to help his friend through thick and thin. He must be very frank and always ready to tell his friend the defects he has.

I am very fortunate to have a real friend at the school. Lean, tall and active, he has a lovely personality and charming manners. He is of my age and the son of a petty shopkeeper. His name is iftikhar. He lives in a modest house not far away from my home.

I have been knowing lftikhar since I was a boy. We had played together as small boys and have begun to like each other since. As fortune may have it we were admitted in the same school and the same class. Known as he was already to me. We cultivated liking for each other and soon became much attached.

Sober, good looking, and energetic, Iftikhar is a little taller than I. He has bright black eyes and a beautifully shaped nose. He is as attractive in his manners as in his appearance. Everyone who meets him desires to make him his friend.

lftikhar is sincere honest and faithful. Always, with a smile on his face and with a charm in his speech, he is ready to help me, to console me, to guide me and to show me the right path. I can never forget those days when I was bedridden due to jaundice and it was he who sat by my bed in a chair talking to me, consoling me, and nursing me. He refused to go home during the days I was ill. His presence was a source of great consolation and hope.

Intelligent, resolute and diligent as lftikhar is, he is one of the most brilliant students of my class. He studies for hours every day and urges me to study with him. He is very good at English and mathematics and helps me a lot in my studies. In fact, it is through his efforts that I have also become a good student.

One of the things, I love Iftikhar for, is his concern for me. If I do some thing wrong he points it out frankly. If I am ever seen with a bad boy, lftikhar takes it seriously and refuses to talk to mc unless I promise not to mix with notorious boys.

Iftikhar is neither proud of his knowledge nor ashamed of his poverty. Poverty, to him, is an outstanding characteristic of the House of our Holy Prophet. He is determined to be a self made man. He is religious and never misses a single prayer even in cold weather. He helps his father in his small business and takes care of his younger brother and sisters. He, sometimes, helps his mother in domestic work. And as far as I am concerned, I wonder what would have become of me without him.

Essay on Importance of Games

Games have been important to man since the days of yore. Sumerians, Babylonians an Ninevelians took parts in different games and sports and held competitions. Spartans, Romans and Greeks gave much attention to their physical beauty which they tried to attain through games and sports. Greeks held Olympic games every fourth years.

Nature realizes the importance of games, sports and physical activities. From the beginning a child takes interest in games and likes to play all the time naturally. The instinct of play is very active from the very beginning in man, animals and birds. We see the off springs of all animals and birds engaged in sportive activities and playing with each other. Thus, Nature wants us to realize the importance of games.

Games make us physically stronger and tougher. They develop our stamina and improve the lung and heart capacities and working. The heart muscles develop and become capable of pumping more blood with greater force at a time to cater the needs of our body cells more efficiently with the result that number of pumping per minute decreases and the heart gets more rest.

Games teach us social behaviours. We learn to respect rules and laws. We learn to submit to authorities. We learn to cooperate. We learn the principle of give and take. We learn to control our sentiments, reactions, and anger.

We learn to behave amicably. We learn how to compete fairly and how to try to achieve our goals honestly. We learn to realize our mistakes and correct them. We learn to pardon others for their faults. We learn the value of team work. We learn to face adversity. We cultivate the qualities of endurance, fortitude and tolerance. We get trained not to be nervous or be upset at the first failure but try to overcome the hardships and hindrances.

Games and sports also teach us not to be ashamed of failure or resent others superiority. They teach us to take part in the struggle for life like a sportsman, not to boast in success, and to forgive others for their shortcomings. They teach the value of discipline in life. They teach us that the important things are to participate, to Endeavour and to lace but the results are not important. When two people compete with each other one must lose, but the most important thing is to sec that in the competition how fairly, courageously and honestly they have taken part.