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Showing posts with label TV. Show all posts
Showing posts with label TV. Show all posts

Monday, 24 October 2016

Essay on Advertising Good or Bad

The purpose of advertising is to promote the sale of commodity or to spread or contradict an idea. In ancient times public criers carried out advertising. The printing press was invented in the 15th century. Since then printed advertisement have been common during the first half of this century three more media of public information and amusement came into being. These are cinema, radio, and television Newspapers, magazines, pamphlets and handbills carry written information to their readers. Radio employs sound. Cinema and television appeal to the ear' as well as 'to the eye. All these media have proved to be extremely effective means of promoting sales or spreading ideas.
Some people feel that advertising increases the prices of commodities advertised.

Writers are employed to write out slogans and scripts for advertisements. Artists and actors are involved in the preparation of film-reels and filmstrips. The scripts are published in newspapers and magazines and spoken over the commercial radio net-works. The films are shown in cinema-halls and on the commercial television network. All these persons and organizations have to pay for their services. The money paid to them will no doubt be added to the total costs of production before the sale prices are fixed. But it is overlooked that by increasing the demand for a commodity, advertising makes it possible to produce the commodity in a very large quantity. Thus the cost of production per unit is lowered, and so does the sale price.

Another complaint generally heard against advertising is that it leaves the people no choice in purchasing the goods they need. Having heard and read of a commodity again and again they tend to ignore other commodities even if they are better. This charge should be true if all newspapers and other advertising media in any country belonged to one particular party and that party did not allow any goods other than its own to be advertised through them. So long as all manufacturers of goods are free to advertise their commodities, there is no fear of anybody monopolizing the market merely by advertising his goods Further, it should be appreciated that the consumers do understand the tricks employed by advertisers. They cannot be misled so easily as some people think.

Advertising makes our daily newspapers and periodicals cheaper for us. But for the income from advertisements, no newspapers would cost a mere 15 cents to their readers. Similarly the quality of radio broadcasts and television programs owes itself to advertising. To make advertising effective, as many people as possible must be attracted to listen or view these programs, as the case may be. Therefore they have to be of a high quality.

Advertising is useful to all concerned but if there is any fear of its miss-leading the consumers they should form their own association, which through daily or weekly publications, should give objective information on all goods of daily consumption.

Monday, 13 June 2016

Essay on negative Effects of Watching too much TV

Nowadays watching too much TV became a very widespread problem. We can see TV in every home, even the parents begin to teach their children to watch TV in early childhood, because they think that is a good way to develop a child. Sometimes people forget that the TV does not always carries only positive aspects. “Indeed, a negative relationship exists between the amount of time spent watching TV and children and adolescents health status, including overweight, school and verbal performance, perceived cognitive and attention abilities, and violence or bullying” (Patriarca, 2009). Negative effects of the TV became quite obvious fact. As a consequence, TV affects human physical, mental and social health in a very destructive ways.

One reason why people should not watch too much TV is reduction of mental capacity. Because when people watch an excessive amount of television they do not look for new solutions of any problems. TV changes the way of thinking. This is especially noticeable in the younger generation. Usually the film ends happily, even if the characters in the film were pursued by criminal group or Interpol. Because of this, people stop to look for the solution of problems and expect that everything will be resolved by itself well. In their brains creativity and the desire to create completely replaced by continuous consumption of the information which was produced by TV. That is why after watching too much TV people get typical forgetfulness and decreased ability to think abstractly. Also excessive TV watching changes the outlook on life. Most of those who met in real life with the representatives of various professions, say that, in reality, these people are quite different. They are very different from television characters, because TV does not show the reality, but try to show perfect life.

As an another reason, excessive TV watching leads to emotional frustration in families and problems with relatives. It happens, because people get used to observe the dramatic developments of heroes screen, to share all their experiences, tragedies, challenges and so on. Rather than spend time with family and friends, people are worried about fictional characters. People are so accustomed to these characters that other people may seem less intimate than the vending hero of the next series. Maybe if people will spend more time with their relatives and families instead of watching TV, the statistics of broken marriages will be many times better.

Also watching too much TV is harmful because the human brain is filled with redundant information. A huge stream of advertising, TV shows, TV series and news releases emotional cripple person. Usually people can see dozens or hundreds of commercials for the evening, which will be later mixed in unthought mess in their heads. If people beat the heads with useless information they totally do not leave space for a really worthwhile information. Thus it can be said that in the modern time watching TV is an attribute of a limited world view and lazy lifestyle, which leads to many psychological and physiological problems.